by Rajesh Mourya
Bengaluru’s real estate market is witnessing a decisive shift as millennial homebuyers increasingly drive demand for mid-premium residential units priced between ₹1 crore and ₹2 crore. Traditionally dominated by senior executives, investors, and NRIs, this segment is now being actively pursued by younger professionals in the city’s thriving tech ecosystem.
Recent market data reveals that nearly 38% of total home sales in Bengaluru in Q2 2025 were in the ₹1–2 crore range, up from 27% in 2023. The driving factors include higher disposable incomes, early financial stability through ESOPs and startup exits, and growing preferences for homeownership among the 28–38 age demographic.
These millennial buyers are largely employed in sectors such as IT, fintech, and startups. Most are dual-income households with combined annual earnings of ₹30–60 lakh, seeking lifestyle-centric homes with quality infrastructure, modern amenities, and long-term value. Localities such as Whitefield, Bellandur, Sarjapur Road, Hebbal, and Electronic City have emerged as preferred choices due to their proximity to tech parks and rapid infrastructure development.
In response, major developers including Prestige Group, Sobha Ltd, Brigade Group, and Godrej Properties have increased inventory launches in this segment. These projects emphasize design, smart features, sustainability, and community amenities tailored to younger buyers’ needs. Developers are also offering flexible payment plans and post-possession schemes to ease entry for first-time buyers.
According to Knight Frank India, new launches in the ₹1–2 crore segment rose 23% year-on-year in H1 2025, with under-construction inventory accounting for over 60% of demand. Industry experts believe this reflects a structural evolution in Bengaluru’s real estate market, where quality and lifestyle are beginning to outweigh purely cost-driven decisions.
With hybrid and remote work models becoming the norm, buyers are prioritizing larger configurations like 2.5 and 3 BHKs that can accommodate home offices and long-term occupancy. Many are also viewing these properties as wealth-building assets rather than temporary living arrangements.
As Bengaluru continues to expand its infrastructure and business corridors, demand in the ₹1–2 crore bracket is expected to remain strong. The millennial demographic is not just reshaping the housing market—it is setting a new benchmark for urban homeownership in India’s tech capital.
